From drama to topic: Camilla origins
Camilla Franks, the visionary behind her namesake brand, didn't start her career in the fashion industry. Deeply involved in costume design as a theater artist, Camilla developed a passion for rich, tactile fabrics and dramatic, eye-catching designs. In 2004, she transitioned from the stage to the world of fashion because of her desire to bring the luxury of theater into everyday clothing. The original collection was a bold statement, fusing functionality with performance-art fantasy, setting the stage for a brand that celebrates bold living.
Iconic style: What makes Camilla stand out?
Vibrant Prints: Each piece in Camilla style features vibrant and intricate prints, designed not only to stand out but to tell a story. Camilla draws inspiration from her travels around the world, incorporating patterns into her clothing that reflect the landscape, culture and spirit of the places she travels.
Luxurious Silk: Known for its luxurious feel and fluid movement, silk is the primary fabric used in this style of design. It's the perfect canvas for her vivid prints, draping gracefully around the body and enhancing the wearer's every move.
Hand-Embellished: This style of creation stays true to her roots in costume design, often using hand-set crystals, beading and embroidery, adding a touch of glamor that transforms each piece from a mere piece of clothing into a treasured piece of jewelry. Crafts.
Smooth design: Camilla style clothing is known for its comfort and flow. The iconic kaftan embodies this with its loose fit and versatile wearability, suitable for both beachside casuals and upscale social gatherings.
Trending influence and global appeal
Camilla doesn’t follow trends – she sets them. Her unique approach to fashion has not only earned her a loyal following but also influenced the wider industry. From sun-drenched yachts to glamorous red carpet events, celebrities and style icons often wear Camilla's style, proving that her designs have ushered in a new genre of style that transcends traditional fashion norms and caters to both luxury and leisure lifestyle.
Inherit crafts and culture
In today's era where fast fashion dominates, Camilla-style silk products promise to inherit the essence of craftsmanship and culture, bringing a fresh wind to the fashion world. Our brand Shethan is committed to providing exquisite products and services using traditional techniques and ethical production methods. As consumers become more aware of sustainable fashion and ethical responsibility, our brands are tapping into this need and pushing the fashion industry in a more responsible direction.
Camilla not only represents a fashion style, but also an attitude towards life. Each collection invites us to live energetically, express ourselves boldly, and appreciate the beauty of the world around us. For those who wear Shethan silk dresses, the world is not only a background, but also a stage for them to show off their style.
